Articles

British Gas: Generation Green 2014

Client’s need: Based on successful campaigns in 2012 and 2013, British Gas again wanted Fun Kids to support their Generation Green campaign, driving awareness and engagement amongst parents and children. The campaign centred on giving families the chance to win a

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CBeebies Magazine Christmas Partnership

Client’s need: The client wanted to drive awareness and engagement with their pre-school title, CBeebies Magazine. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and their parents, Fun Kids

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Demon Dentist by David Walliams

Client’s need: The client wanted to build awareness and drive sales for David Walliams’ new book Demon Dentist, ensuring we built excitement around the release and delivered cut-through during the Christmas gifting season. Our solution: Radio is often the soundtrack to

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Little Creatures Family Festival at ZSL London Zoo

Client’s need: ZSL London Zoo wanted to build awareness and drive ticket sales for their Little Creatures Family Festival for families with children aged 0-10, highlighting the multitude of different things families and can do and animals they can see

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Alphablocks Magazine

Client’s need: Alphablocks is for children aged 3-5 and their parents, and uses phonics to help children learn to read and write in a fun way. They wanted to build awareness of the magazine and explain the use/benefits of phonics

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Disney’s Epic Mickey 2: The Power of Two Videogame

Client’s need: The client wanted to build awareness of the new videogame ‘Disney’s Epic Mickey 2: The Power of Two’, promoting the gameplay, special effects and story’s core theme of friendship. They were also keen to ensure child were familiar

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Horrid Henry’s Monster Movie Book

Client’s need: The client wanted to promote the new book  Horrid Henry’s Monster Movie and help driving a partnership with Legoland where people who buy the book could go for free. Our solution: We created a series of six 1-minute

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Girl Talk Art Magazine

Client’s need: Girl Talk Art is a monthly magazine aimed at 7-12 year old girls, focusing on craft, fashion and art techniques. They wanted a creative campaign that would engage listeners with the magazine and clearly highlight its offering. Our

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Natural History Museum: Age of the Dinosaur Exhibition

Client’s need: Age of the Dinosaur was a new exhibit opening at the Natural History Museum, with the purpose to teach children about dinosaurs and importantly palaeontology. The client wanted to raise awareness about the event and also stimulate interest

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Johnny English Reborn Theatrical Release

Client’s need: The client wanted to build awareness for the theatrical release of Johnny English Reborn. It had been a long time since the first film came out and so they were keen to quickly build familiarity the film and

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