Articles

The Dinosaur That Pooped

December 8, 2014 Matt — No Comments

Client’s need: The client wanted to promote the Dinosaur That Pooped book series. They wanted to drive awareness of the series during the gifting period, promoting all the books in the series. Our solution: We created a bespoke feature to run as…

Swatch: Flik Flak

August 8, 2014 Matt — No Comments

Client’s need: Swatch wanted to drive awareness and interest in their children’s range available in-store and online, called Flik Flak. Our solution: Flik Flak became our official sponsor of the Fun Kids ‘top of the hour’ time checks across 6…

Tagged with: online pre-school primary-school retail sponsorship

The View from the Shard

February 18, 2014 Matt — No Comments

Client’s need: Building on a successful October Half Term the client booked with us, they wanted to run a larger campaign that would build awareness of their Kids Go Free offer at The View from the Shard across the Christmas…

Tagged with: attraction Enhanced-Adverts Events-Guide family online pre-school Show-Sponsorship tweens

CBeebies Land at Alton Towers

February 11, 2014 Matt — No Comments

Client’s need: The client wanted to drive initial awareness and excitement around the announcement of the new attraction, CBeebies Land, at Alton Towers, launching in May. Our solution: To highlight the range of attractions at CBeebies Land and build excitement,…

Tagged with: attraction Competitions Enhanced-Advertorials Enhanced-Adverts event pre-school

CBeebies Magazine Christmas Partnership

February 11, 2014 Matt — No Comments

Client’s need: The client wanted to drive awareness and engagement with their pre-school title, CBeebies Magazine. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and their parents, Fun Kids…

Tagged with: online podcasts pre-school publishing sponsorship video

Little Creatures Family Festival at ZSL London Zoo

September 12, 2013 Matt — No Comments

Client’s need: ZSL London Zoo wanted to build awareness and drive ticket sales for their Little Creatures Family Festival for families with children aged 0-10, highlighting the multitude of different things families and can do and animals they can see…

Tagged with: brand Enhanced-Adverts event Events-Guide family online podcasts pre-school primary-school Show-Sponsorship sponsorship

Disney Junior

September 11, 2013 Matt — No Comments

Client’s need: Disney Junior were launching their Disney Junior Pirates and Princess Summer, centred on two of their popular shows Jake and the Neverland Pirates and Sofia the First. Disney Junior wanted to drive awareness of this campaign, getting children…

Tagged with: brand Competitions online pre-school primary-school sponsorship Spot-Advertising

Ready for School with Immediate Magazines

September 11, 2013 Matt — No Comments

Client’s need: Immediate Media have a large cataologue of magazines for young children, including Alphablocks, Bob the Builder, CBeebies, Octanauts, Something Special and lots more. They wanted to build awareness and engagement with these titles and highlight the offering of…

Tagged with: Competitions Feature-Sponsorship mobile pre-school publishing sponsorship

Martinhal Beach Resort & Hotel

June 25, 2013 Matt — No Comments

Client’s need: Martinhal Beach Resort & Hotel is based on the Western Algarve in Portugal. They were keen to drive awareness with families in the UK and particularly promote two key areas: 1. Martinhal Family Surf Spirit Fornight, taking place…

Tagged with: Competitions Holidays online Parents pre-school primary-school Spot-Advertising tweens

Random House Christmas Partner

May 14, 2013 Matt — No Comments

Client’s need: The client wanted to promote a large number of their books ahead of the busy Christmas gifting period. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and…