Articles

The Diary of Dennis the Menace

Client’s need: The client wanted to promote the special release for World Book Day, The Diary of Dennis the Menace: World Menace Day, and promote the entire catalogue of books. Our solution: Building on the excitement of World Book Day, we

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The Dinosaur That Pooped

Client’s need: The client wanted to promote the Dinosaur That Pooped book series. They wanted to drive awareness of the series during the gifting period, promoting all the books in the series. Our solution: We created a bespoke feature to run as

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CBeebies Magazine Christmas Partnership

Client’s need: The client wanted to drive awareness and engagement with their pre-school title, CBeebies Magazine. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and their parents, Fun Kids

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Demon Dentist by David Walliams

Client’s need: The client wanted to build awareness and drive sales for David Walliams’ new book Demon Dentist, ensuring we built excitement around the release and delivered cut-through during the Christmas gifting season. Our solution: Radio is often the soundtrack to

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Ready for School with Immediate Magazines

Client’s need: Immediate Media have a large cataologue of magazines for young children, including Alphablocks, Bob the Builder, CBeebies, Octanauts, Something Special and lots more. They wanted to build awareness and engagement with these titles and highlight the offering of

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Horrible Histories Magazine

Client’s need: The client wanted a multi-platform campaign that would use its brand to build awareness and engagement for its new magazine. Our solution: To get across the humour and information at the centre of this magazine, we created a

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Alphablocks Magazine

Client’s need: Alphablocks is for children aged 3-5 and their parents, and uses phonics to help children learn to read and write in a fun way. They wanted to build awareness of the magazine and explain the use/benefits of phonics

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Horrid Henry’s Monster Movie Book

Client’s need: The client wanted to promote the new book  Horrid Henry’s Monster Movie and help driving a partnership with Legoland where people who buy the book could go for free. Our solution: We created a series of six 1-minute

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Stick Dog Book

Client’s need: Stick Dog was the first book in a new comedy series, following a group of dogs’ elaborate plans to try and steal some food from humans. The client wanted to drive awareness of the new book, ensure children

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Random House Christmas Partner

Client’s need: The client wanted to promote a large number of their books ahead of the busy Christmas gifting period. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and

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