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Ready for School Partnership Opportunity

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PLEASE NOTE: THIS CAMPAIGN HAS NOW BEEN SOLD

It may not seem like summer has arrived! However, it’s only a couple of months until a whole new group of children and parents prepare for that important time in the family calendar – their first day at school.

As the UK’s only radio station dedicated to children and their parents, Fun Kids is in a unique position to really embrace this time with an exciting Ready for School programming campaign.

In the weeks leading up to and covering that first week at school, the campaign will include parent advice, tips from fellow children, a dedicated micro-site and a unique school competition to make that first day as fun as possible!

Naturally this presents a fantastic opportunity for a brand to have exclusive sponsorship of this programming, placing you at the centre of the Fun Kids Ready for School programming and this special time of year for families.

 

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Horrible Histories Magazine

Client’s need: The client wanted a multi-platform campaign that would use its brand to build awareness and engagement for its new magazine. Our solution: To get across the humour and information at the centre of this magazine, we created a

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Alphablocks Magazine

Client’s need: Alphablocks is for children aged 3-5 and their parents, and uses phonics to help children learn to read and write in a fun way. They wanted to build awareness of the magazine and explain the use/benefits of phonics

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Disney’s Epic Mickey 2: The Power of Two Videogame

Client’s need: The client wanted to build awareness of the new videogame ‘Disney’s Epic Mickey 2: The Power of Two’, promoting the gameplay, special effects and story’s core theme of friendship. They were also keen to ensure child were familiar

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Horrid Henry’s Monster Movie Book

Client’s need: The client wanted to promote the new book  Horrid Henry’s Monster Movie and help driving a partnership with Legoland where people who buy the book could go for free. Our solution: We created a series of six 1-minute

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Stick Dog Book

Client’s need: Stick Dog was the first book in a new comedy series, following a group of dogs’ elaborate plans to try and steal some food from humans. The client wanted to drive awareness of the new book, ensure children

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Disney & Dreamworks Announce New VOD Deals

Netflix

Children’s content continues to make a splash on video on demand services with new deals announced by Dreamworks and Disney.

Disney have announced that Pixar and Disney films will be joining LOVEfilm. This includes titles like Wall-E, Ratatouille, Chronicles of Narnia: Prince Caspian, as well as classic animation like Lady and the Tramp, Dumbo and Sword and the Stone.

Dreamworks meanwhile have completed the biggest deal in Netflix’s history by announcing that they’ll be creating 300 hours of new content. The output will include new material and content based on properties like Shrek and Madagascar.

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Moshi Monsters to Launch TV Show

News from Mind Candy this morning as Moshi Monsters have announced their embarking on a 52x11minute TV series.

According to TechCrunch they’ll be broadcast on linear and digital platforms, but no word yet on which broadcasters will be hosting them. It’s expected that they’ll start distribution talks at Licensing Expo in Vegas and Mip Jr in Cannes.

The TV show is headed up by Jocelyn Stevenson, who we worked with at Fun Kids when she developed What’s Your News for Nick Jr and we ran a radio version on the station. She’s a veteran of kids media having co-created Fraggle Rock and the Hoobs and Executive Produced Thomas and Friends, Barney and Bob the Builder.

There are also still plans for a full-length Moshi movie too.

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Fun Kids at Lollibop

Lollibop

At Fun Kids we love getting out and about, meeting listeners and doing fun events. This year we’re planning our biggest ever piece of outdoor activity by becoming a media partner of Lollibop.

Lollibop’s the perfect event for us, it targets the same audience – tweens and younger children – and it’s in London, where people can listen to us on DAB Digital Radio.

We’ll be broadcasting from the site for three days from a purpose-built RadioZone! There’s lots of opportunities for our partners to get involved, from sponsorship of all the activity to competitions and sampling. Get in touch with the team if you want to know more.

Here’s the official press release:

Children’s radio station Fun Kids is getting into the summer spirit by becoming a Media Partner of the UK’s biggest children’s festival Lollibop.

LolliBop which this year takes place on August 16, 17 & 18 in its new home, Queen Elizabeth Olympic Park, London, expects to attract 45,000 visitors over the three days.

The partnership means that Fun Kids will be taking the radio station to the festival and broadcasting from there all weekend.

Festival-goers will also get the chance at being a superstar DJ, introducing songs and being heard by thousands of Fun Kids listeners across the UK.

In the Fun Kids RadioZone, Lolliboppers will also be able to meet the DJs, hear readings from authors, take part in scientific experiments and dance along at the Fun Kids disco.

Matt Deegan, Station Manger at Fun Kids says “We’re taking the entire radio station to Lollibop and creating our biggest ever outdoor presence. We’re incredibly excited about meeting all of our listeners and telling new people all about Fun Kids too”.

With an incredible line-up – all aimed at children under the age of 10 – LolliBop combines some of the hottest names in kids entertainment, as well as hundreds of activities, workshops and interactive areas.  The 2013 programme includes Dick and Dom, Skylanders, Science Museum Live, Cloudbabies, Skylanders, The Diary of a Wimpy Kid, Peppa Pig, Poppy Cat, the Wot Wots, Transformers, The Go! Go! Go! Show, the Mr Men and Little Miss Village Green Event and  Shaun the Sheep’s Championsheeps.

LolliBop’s live theatre tent – The Lollipalladiam – showcases performances from pioneering and internationally renowned companies and artists. This year it features Spooked, from the critically acclaimed Broken Rose Performing Arts.  Spooked promises a hilarious and spectacular blend of dance, theatre and spoken word featuring skeletons Molly, Jinny and Charlie. There’s also a brand new Discovery Zone, Meadows area, Enchanted Woods, Lolli Promenade and much more.

Fun Kids is a radio station for Tweens, pre-schoolers and their families and broadcasts on DAB Digital Radio across London and the South East and online/through mobiles at funkidslive.com.

For more tickets and more information: http://www.lollibopfestival.co.uk

Fun Kids at Southbank

FK at Southbank

Fun Kids kicked off its activity at the Southbank’s Neighbourhood Festival this weekend, with Fun Kids Parties on Saturday and Sunday at the Royal Festival Hall’s Clore Ballroom.

It was all part of the work we’re doing with the Beano and DC Thomson. Dennis and Gnasher already have a show on Fun Kids, but it’s about to get a Beanotown upgrade with more characters and craziness. The Beano itself is going through a transformation, with a new TV series later in the year, more licensees and their own Beanotwon attraction on the Southbank from now until September.

The kids had a great time as we played music for them to dance to and silly games for them to join in with.

We’ll be holding more parties at Southbank over the Summer.

Here’s a video of what we got up to…



Contact the team on 020 7739 7880 or email.