Articles

National Trust Summer Activity

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to move away from any ‘stay off the grass’ connotations and establish itself as a child/family friendly brand. Over the summer holidays National Trust had organised thousands of Wild Child activities at National Trust locations…

Johnny English Reborn Theatrical Release

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to build awareness for the theatrical release of Johnny English Reborn. It had been a long time since the first film came out and so they were keen to quickly build familiarity the film and…

Tagged with: film online podcast podcasts teen tween video

Europe Explorers with the European Commission

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to educate children about the history and culture of various countries in Europe. Our solution: When a client’s aim is to educate children we like to find a sponsorship opportunity with our educational features. This…

Tagged with: csr education Feature-Sponsorship podcasts pr primary-school tween

Diary of a Wimpy Kid: Dog Days

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to promote the theatrical release of Diary of a Wimpy Kid: Dog Days. Diary of a Wimpy Kid is a brand that is orientated towards tweens. It’s well known amongst its audience and the film…

Tagged with: brand Enhanced-Adverts Experiential film Live-Events online sampling Show-Sponsorship Station-Takeover tween video

Club Penguin

May 10, 2013 Matt — No Comments

Client’s need: Disney wanted to encourage children to take part in Igloo Parties with their friends, as well as building awareness of features in Club Penguin such as a Nightclub where users could DJ. Our solution: At Fun Kids we…

Tagged with: Banners brand competition game Show-Sponsorship tween

British Gas: Generation Green

May 10, 2013 Matt — No Comments

Client’s need: British Gas wanted a promotional partnership to reach families and engage them with their Generation Green campaign. Our solution: Fun Kids has a unique ability to speak to families. At the time of this campaign we had 136,000 children…

Tagged with: csr education Feature-Sponsorship online podcasts primary-school tween

BAA Heathrow

May 10, 2013 Matt — No Comments

Client’s need: BAA Heathrow were keen to establish themselves as a family-friendly airport and build awareness of their special family offers over the Easter period. Our solution: Fun Kids is a great place to target families as a whole. Whilst…

Tagged with: education Feature-Sponsorship online podcasts pr primary-school tween

Alvin and the Chipmunks: Chipwrecked DVD

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to raise awareness of DVD release of Alvin and the Chipmunks 3: Chipwrecked and drive sales. Our solution: We proposed creating a series of enhanced adverts, each a character profile full of facts about each of…

Tagged with: Competitions DVD Enhanced-Adverts film online primary-school

Alien Invaders Book Series

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to build excitement around a sci-fi adventure book series called Alien Invaders. A number of books in the series had already been released so the brief was to promote the new books, but also generate…

Tagged with: book brand Enhanced-Adverts game online publishing tween