Articles

Disney Junior

September 11, 2013 Matt — No Comments

Client’s need: Disney Junior were launching their Disney Junior Pirates and Princess Summer, centred on two of their popular shows Jake and the Neverland Pirates and Sofia the First. Disney Junior wanted to drive awareness of this campaign, getting children…

Ready for School with Immediate Magazines

September 11, 2013 Matt — No Comments

Client’s need: Immediate Media have a large cataologue of magazines for young children, including Alphablocks, Bob the Builder, CBeebies, Octanauts, Something Special and lots more. They wanted to build awareness and engagement with these titles and highlight the offering of…

Tagged with: Competitions Feature-Sponsorship mobile pre-school publishing sponsorship

Bob the Builder Magazine

August 9, 2013 Matt — No Comments

Client’s need: Created for pre-school children, this active and educational magazine is packed full of activities that let little Bob the Builder fans join Bob’s busy team. They wanted to make families aware that this magazine existed within the Bob…

Martinhal Beach Resort & Hotel

June 25, 2013 Matt — No Comments

Client’s need: Martinhal Beach Resort & Hotel is based on the Western Algarve in Portugal. They were keen to drive awareness with families in the UK and particularly promote two key areas: 1. Martinhal Family Surf Spirit Fornight, taking place…

Tagged with: Competitions Holidays online Parents pre-school primary-school Spot-Advertising tweens

Horrible Histories Magazine

June 20, 2013 Matt — No Comments

Client’s need: The client wanted a multi-platform campaign that would use its brand to build awareness and engagement for its new magazine. Our solution: To get across the humour and information at the centre of this magazine, we created a…

Tagged with: Competitions Enhanced-Adverts magazine online primary-school publishing tween

Disney’s Epic Mickey 2: The Power of Two Videogame

June 20, 2013 Matt — No Comments

Client’s need: The client wanted to build awareness of the new videogame ‘Disney’s Epic Mickey 2: The Power of Two’, promoting the gameplay, special effects and story’s core theme of friendship. They were also keen to ensure child were familiar…

Tagged with: Competitions Enhanced-Adverts online podcasts primary-school Show-Sponsorship Station-Takeover tween Videogame

Horrid Henry’s Monster Movie Book

June 20, 2013 Matt — No Comments

Client’s need: The client wanted to promote the new book Horrid Henry’s Monster Movie and help driving a partnership with Legoland where people who buy the book could go for free. Our solution: We created a series of six 1-minute…

Tagged with: book Enhanced-Adverts podcasts primary-school publishing tween video

Stick Dog Book

June 20, 2013 Matt — No Comments

Client’s need: Stick Dog was the first book in a new comedy series, following a group of dogs’ elaborate plans to try and steal some food from humans. The client wanted to drive awareness of the new book, ensure children…

Tagged with: Banners book Enhanced-Adverts primary-school publishing Show-Sponsorship

Random House Christmas Partner

May 14, 2013 Matt — No Comments

Client’s need: The client wanted to promote a large number of their books ahead of the busy Christmas gifting period. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and…