Articles

The Diary of Dennis the Menace

October 26, 2015 Matt — No Comments

Client’s need: The client wanted to promote the special release for World Book Day, The Diary of Dennis the Menace: World Menace Day, and promote the entire catalogue of books. Our solution: Building on the excitement of World Book Day, we…

The Dinosaur That Pooped

December 8, 2014 Matt — No Comments

Client’s need: The client wanted to promote the Dinosaur That Pooped book series. They wanted to drive awareness of the series during the gifting period, promoting all the books in the series. Our solution: We created a bespoke feature to run as…

Tagged with: book Enhanced-Advertorials pre-school publishing video \

Earth To Echo

August 19, 2014 Matt — No Comments

Client’s need: The client wanted to promote the theatrical release of new family blockbuster Earth To Echo, out in the summer holidays. Our solution: Earth To Echo became our partner for Fun Kids “Countdown to Summer!” programming, placing the film…

Tagged with: Competitions Enhanced-Advertorials family film online Spot-Advertising tween

The Co-Operative

August 8, 2014 Matt — No Comments

Client’s need: The Co-Operative wanted to position themselves as a strong family-friendly brand, and showcase the wide range of products and services they offer – from their food to their travel services. Our solution: Fun Kids has a unique ability…

Tagged with: csr education Enhanced-Advertorials family Feature-Sponsorship online primary-school retail tween

Robosapien

May 7, 2014 Matt — No Comments

Client’s need: The brief was to drive awareness and engagement with the brand new film Robosapien. Our solution: To bring the film to life on air and engage our audience with the principle character, Robosapien, we created a series of…

Tagged with: Competitions Enhanced-Advertorials family film online tween

Christmas Activity with Universal Music

February 11, 2014 Matt — No Comments

Client’s need: The client wished to build awareness and interest in the Frozen soundtrack, new Disney Box Sets and old Disney releases for the gifting period leading up to Christmas. Our solution: To maximise airtime and allow for multiple promotional messages,…

Tagged with: advertorials Competitions Enhanced-Advertorials Enhanced-Adverts music online Show-Sponsorship tween

CBeebies Land at Alton Towers

February 11, 2014 Matt — No Comments

Client’s need: The client wanted to drive initial awareness and excitement around the announcement of the new attraction, CBeebies Land, at Alton Towers, launching in May. Our solution: To highlight the range of attractions at CBeebies Land and build excitement,…

Tagged with: attraction Competitions Enhanced-Advertorials Enhanced-Adverts event pre-school