Articles

Disney’s Epic Mickey 2: The Power of Two Videogame

June 20, 2013 Matt — No Comments

Client’s need: The client wanted to build awareness of the new videogame ‘Disney’s Epic Mickey 2: The Power of Two’, promoting the gameplay, special effects and story’s core theme of friendship. They were also keen to ensure child were familiar…

Horrid Henry’s Monster Movie Book

June 20, 2013 Matt — No Comments

Client’s need: The client wanted to promote the new book Horrid Henry’s Monster Movie and help driving a partnership with Legoland where people who buy the book could go for free. Our solution: We created a series of six 1-minute…

Tagged with: book Enhanced-Adverts podcasts primary-school publishing tween video

Stick Dog Book

June 20, 2013 Matt — No Comments

Client’s need: Stick Dog was the first book in a new comedy series, following a group of dogs’ elaborate plans to try and steal some food from humans. The client wanted to drive awareness of the new book, ensure children…

Tagged with: Banners book Enhanced-Adverts primary-school publishing Show-Sponsorship

Random House Christmas Partner

May 14, 2013 Matt — No Comments

Client’s need: The client wanted to promote a large number of their books ahead of the busy Christmas gifting period. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and…

Girl Talk Art Magazine

May 14, 2013 Matt — No Comments

Client’s need: Girl Talk Art is a monthly magazine aimed at 7-12 year old girls, focusing on craft, fashion and art techniques. They wanted a creative campaign that would engage listeners with the magazine and clearly highlight its offering. Our…

Tagged with: Enhanced-Adverts magazine online podcasts primary-school tween

Where in the World? Poland! with the Polish Cultural Institute

May 14, 2013 Matt — No Comments

Client’s need: The Polish Culture Institute London wanted to educate young people about Poland’s language, history and culture. The aim was to make the many children who live in the UK with Polish roots, to understand more about their heritage,…

Tagged with: csr education Feature-Sponsorship pr primary-school tween

RHS Gardens 2012 Partnership

May 13, 2013 Matt — No Comments

Client’s need: The client wanted a long-running campaign throughout 2012 that promotes the Royal Horticultural Society’s events during school hoildays. While building awareness of the entire brand, they specifically wanted to promote RHS Garden Wisley as a family destination in the…

Tagged with: Banners Competitions event-guide-sponsorship Events-Guide featured-event Newsletter pre-school primary-school tween

Natural History Museum: Age of the Dinosaur Exhibition

May 10, 2013 Matt — No Comments

Client’s need: Age of the Dinosaur was a new exhibit opening at the Natural History Museum, with the purpose to teach children about dinosaurs and importantly palaeontology. The client wanted to raise awareness about the event and also stimulate interest…

Tagged with: Banners education event Feature-Sponsorship online podcasts primary-school tween

National Trust Summer Activity

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to move away from any ‘stay off the grass’ connotations and establish itself as a child/family friendly brand. Over the summer holidays National Trust had organised thousands of Wild Child activities at National Trust locations…

Tagged with: event Events-Guide family featured-event pre-school primary-school tween

Europe Explorers with the European Commission

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to educate children about the history and culture of various countries in Europe. Our solution: When a client’s aim is to educate children we like to find a sponsorship opportunity with our educational features. This…

Tagged with: csr education Feature-Sponsorship podcasts pr primary-school tween