Articles

National Trust Summer Activity

Client’s need: The client wanted to move away from any ‘stay off the grass’ connotations and establish itself as a child/family friendly brand. Over the summer holidays National Trust had organised thousands of Wild Child activities at National Trust locations

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Johnny English Reborn Theatrical Release

Client’s need: The client wanted to build awareness for the theatrical release of Johnny English Reborn. It had been a long time since the first film came out and so they were keen to quickly build familiarity the film and

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Flood and Fang Book

Client’s need: The client wanted to build awareness and raise the profile of the new series by Marcus Sedgwick called ‘The Raven Mysteries’, and the first book ‘Flood and Fang’. Our solution: To build familiarity with the series and get

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Europe Explorers with the European Commission

Client’s need: The client wanted to educate children about the history and culture of various countries in Europe. Our solution: When a client’s aim is to educate children we like to find a sponsorship opportunity with our educational features. This

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Diary of a Wimpy Kid: Dog Days

Client’s need: The client wanted to promote the theatrical release of Diary of a Wimpy Kid: Dog Days. Diary of a Wimpy Kid is a brand that is orientated towards tweens. It’s well known amongst its audience and the film

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Club Penguin

Client’s need: Disney wanted to encourage children to take part in Igloo Parties with their friends, as well as building awareness of features in Club Penguin such as a Nightclub where users could DJ. Our solution: At Fun Kids we

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British Gas: Generation Green

Client’s need: British Gas wanted a promotional partnership to reach families and engage them with their Generation Green campaign. Our solution: Fun Kids has a unique ability to speak to families. At the time of this campaign we had 136,000 children

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BAA Heathrow

Client’s need: BAA Heathrow were keen to establish themselves as a family-friendly airport and build awareness of their special family offers over the Easter period. Our solution: Fun Kids is a great place to target families as a whole. Whilst

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Alien Invaders Book Series

Client’s need: The client wanted to build excitement around a sci-fi adventure book series called Alien Invaders. A number of books in the series had already been released so the brief was to promote the new books, but also generate

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