Articles

Johnny English Reborn Theatrical Release

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to build awareness for the theatrical release of Johnny English Reborn. It had been a long time since the first film came out and so they were keen to quickly build familiarity the film and…

Europe Explorers with the European Commission

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to educate children about the history and culture of various countries in Europe. Our solution: When a client’s aim is to educate children we like to find a sponsorship opportunity with our educational features. This…

Tagged with: csr education Feature-Sponsorship podcasts pr primary-school tween

Diary of a Wimpy Kid: Dog Days

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to promote the theatrical release of Diary of a Wimpy Kid: Dog Days. Diary of a Wimpy Kid is a brand that is orientated towards tweens. It’s well known amongst its audience and the film…

Tagged with: brand Enhanced-Adverts Experiential film Live-Events online sampling Show-Sponsorship Station-Takeover tween video

Club Penguin

May 10, 2013 Matt — No Comments

Client’s need: Disney wanted to encourage children to take part in Igloo Parties with their friends, as well as building awareness of features in Club Penguin such as a Nightclub where users could DJ. Our solution: At Fun Kids we…

Tagged with: Banners brand competition game Show-Sponsorship tween

British Gas: Generation Green

May 10, 2013 Matt — No Comments

Client’s need: British Gas wanted a promotional partnership to reach families and engage them with their Generation Green campaign. Our solution: Fun Kids has a unique ability to speak to families. At the time of this campaign we had 136,000 children…

Tagged with: csr education Feature-Sponsorship online podcasts primary-school tween

BAA Heathrow

May 10, 2013 Matt — No Comments

Client’s need: BAA Heathrow were keen to establish themselves as a family-friendly airport and build awareness of their special family offers over the Easter period. Our solution: Fun Kids is a great place to target families as a whole. Whilst…

Tagged with: education Feature-Sponsorship online podcasts pr primary-school tween

Alvin and the Chipmunks: Chipwrecked DVD

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to raise awareness of DVD release of Alvin and the Chipmunks 3: Chipwrecked and drive sales. Our solution: We proposed creating a series of enhanced adverts, each a character profile full of facts about each of…

Tagged with: Competitions DVD Enhanced-Adverts film online primary-school

Alien Invaders Book Series

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to build excitement around a sci-fi adventure book series called Alien Invaders. A number of books in the series had already been released so the brief was to promote the new books, but also generate…

Tagged with: book brand Enhanced-Adverts game online publishing tween

YouTube Launches Pay-For Subscriptions

May 10, 2013 Matt — No Comments

More YouTube news, this time it’s the introduction of paid-for subscriptions to channels.

In the announcement they talk about the launch of 53 trial channels. Many, as you would expect are US-based, but there is some UK content and quite a bit of kids content too.

The kids channels include:

Baby First Plus – £1.49/month
DHX Kids TV UK – £2.49/month
DHX Retro – £2.49/month
DHX Junior TV – £2.49/month
Franklin – £1.49/month
Jim Henson Family TV – US Only
National Geographic Kids – US Only
Treehouse Direct – £2.49/month

It’s an interesting expansion for DHX, who are launching channels in multiple territories. It will also be interesting to see if some of the traditional children’s broadcasters launch channels too.

Meanwhile the Fun Kids YouTube channel continues to be free for everyone!

Tagged with: dhx youtube