Articles

Stick Dog Book

June 20, 2013 Matt — No Comments

Client’s need: Stick Dog was the first book in a new comedy series, following a group of dogs’ elaborate plans to try and steal some food from humans. The client wanted to drive awareness of the new book, ensure children…

Random House Christmas Partner

May 14, 2013 Matt — No Comments

Client’s need: The client wanted to promote a large number of their books ahead of the busy Christmas gifting period. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and…

Girl Talk Art Magazine

May 14, 2013 Matt — No Comments

Client’s need: Girl Talk Art is a monthly magazine aimed at 7-12 year old girls, focusing on craft, fashion and art techniques. They wanted a creative campaign that would engage listeners with the magazine and clearly highlight its offering. Our…

Tagged with: Enhanced-Adverts magazine online podcasts primary-school tween

WWE Wrestlemania XXVII DVD

May 14, 2013 Matt — No Comments

Client’s need: The client wanted to promote the new DVD release Wrestlemania XXVII. They were particularly keen to continue establishing WWE as a family brand as well as for an older audience. The primary target audience was male tweens, teens and…

Tagged with: DVD online tween

Where in the World? Poland! with the Polish Cultural Institute

May 14, 2013 Matt — No Comments

Client’s need: The Polish Culture Institute London wanted to educate young people about Poland’s language, history and culture. The aim was to make the many children who live in the UK with Polish roots, to understand more about their heritage,…

Tagged with: csr education Feature-Sponsorship pr primary-school tween

Skylanders: Spyro’s Adventure Videogame

May 13, 2013 Matt — No Comments

Client’s need: Activision wanted to promote a new videogame which combined real life toy figures within the game’s narrative. With initially over 30 figures to collect, they were keen to build awareness of this innovative gaming concept and the range…

Tagged with: Enhanced-Adverts game online tween

RHS Gardens 2012 Partnership

May 13, 2013 Matt — No Comments

Client’s need: The client wanted a long-running campaign throughout 2012 that promotes the Royal Horticultural Society’s events during school hoildays. While building awareness of the entire brand, they specifically wanted to promote RHS Garden Wisley as a family destination in the…

Tagged with: Banners Competitions event-guide-sponsorship Events-Guide featured-event Newsletter pre-school primary-school tween

Pirates of the Caribbean Soundtrack

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to build awareness of the release of the new Pirates of the Caribbean soundtrack and use the theatrical release to generate family interest in this album. The soundtrack’s core-demographic was tweens, teens and parents. Our…

Tagged with: Banners music online Show-Sponsorship Spot-Ads Station-Takeover takeover tween

Natural History Museum: Age of the Dinosaur Exhibition

May 10, 2013 Matt — No Comments

Client’s need: Age of the Dinosaur was a new exhibit opening at the Natural History Museum, with the purpose to teach children about dinosaurs and importantly palaeontology. The client wanted to raise awareness about the event and also stimulate interest…

Tagged with: Banners education event Feature-Sponsorship online podcasts primary-school tween

National Trust Summer Activity

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to move away from any ‘stay off the grass’ connotations and establish itself as a child/family friendly brand. Over the summer holidays National Trust had organised thousands of Wild Child activities at National Trust locations…

Tagged with: event Events-Guide family featured-event pre-school primary-school tween