Articles

British Gas: Generation Green 2014

January 29, 2015 Matt — No Comments

Client’s need: Based on successful campaigns in 2012 and 2013, British Gas again wanted Fun Kids to support their Generation Green campaign, driving awareness and engagement amongst parents and children. The campaign centred on giving families the chance to win a…

Muppets: Most Wanted Official Soundtrack

July 11, 2014 Matt — No Comments

Client’s need: The client wished to build awareness for the new Muppets soundtrack, Muppets: Most Wanted, and drive sales. Our solution: To promote the soundtrack in an exciting and engaging way for our listeners we launched a 2-week multi-platform competition to…

Tagged with: Competitions Enhanced-Adverts family music Spot-Advertising tween

The View from the Shard

February 18, 2014 Matt — No Comments

Client’s need: Building on a successful October Half Term the client booked with us, they wanted to run a larger campaign that would build awareness of their Kids Go Free offer at The View from the Shard across the Christmas…

Tagged with: attraction Enhanced-Adverts Events-Guide family online pre-school Show-Sponsorship tweens

Christmas Activity with Universal Music

February 11, 2014 Matt — No Comments

Client’s need: The client wished to build awareness and interest in the Frozen soundtrack, new Disney Box Sets and old Disney releases for the gifting period leading up to Christmas. Our solution: To maximise airtime and allow for multiple promotional messages,…

Tagged with: advertorials Competitions Enhanced-Advertorials Enhanced-Adverts music online Show-Sponsorship tween

CBeebies Land at Alton Towers

February 11, 2014 Matt — No Comments

Client’s need: The client wanted to drive initial awareness and excitement around the announcement of the new attraction, CBeebies Land, at Alton Towers, launching in May. Our solution: To highlight the range of attractions at CBeebies Land and build excitement,…

Tagged with: attraction Competitions Enhanced-Advertorials Enhanced-Adverts event pre-school

Demon Dentist by David Walliams

January 6, 2014 Matt — No Comments

Client’s need: The client wanted to build awareness and drive sales for David Walliams’ new book Demon Dentist, ensuring we built excitement around the release and delivered cut-through during the Christmas gifting season. Our solution: Radio is often the soundtrack to…

Tagged with: book Enhanced-Adverts online podcasts primary-school publishing tween

Little Creatures Family Festival at ZSL London Zoo

September 12, 2013 Matt — No Comments

Client’s need: ZSL London Zoo wanted to build awareness and drive ticket sales for their Little Creatures Family Festival for families with children aged 0-10, highlighting the multitude of different things families and can do and animals they can see…

Tagged with: brand Enhanced-Adverts event Events-Guide family online podcasts pre-school primary-school Show-Sponsorship sponsorship

Horrible Histories Magazine

June 20, 2013 Matt — No Comments

Client’s need: The client wanted a multi-platform campaign that would use its brand to build awareness and engagement for its new magazine. Our solution: To get across the humour and information at the centre of this magazine, we created a…

Tagged with: Competitions Enhanced-Adverts magazine online primary-school publishing tween

Disney’s Epic Mickey 2: The Power of Two Videogame

June 20, 2013 Matt — No Comments

Client’s need: The client wanted to build awareness of the new videogame ‘Disney’s Epic Mickey 2: The Power of Two’, promoting the gameplay, special effects and story’s core theme of friendship. They were also keen to ensure child were familiar…

Tagged with: Competitions Enhanced-Adverts online podcasts primary-school Show-Sponsorship Station-Takeover tween Videogame