Articles

The View from the Shard

February 18, 2014 Matt — No Comments

Client’s need: Building on a successful October Half Term the client booked with us, they wanted to run a larger campaign that would build awareness of their Kids Go Free offer at The View from the Shard across the Christmas…

Christmas Activity with Universal Music

February 11, 2014 Matt — No Comments

Client’s need: The client wished to build awareness and interest in the Frozen soundtrack, new Disney Box Sets and old Disney releases for the gifting period leading up to Christmas. Our solution: To maximise airtime and allow for multiple promotional messages,…

Tagged with: advertorials Competitions Enhanced-Advertorials Enhanced-Adverts music online Show-Sponsorship tween

CBeebies Magazine Christmas Partnership

February 11, 2014 Matt — No Comments

Client’s need: The client wanted to drive awareness and engagement with their pre-school title, CBeebies Magazine. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and their parents, Fun Kids…

Tagged with: online podcasts pre-school publishing sponsorship video

Demon Dentist by David Walliams

January 6, 2014 Matt — No Comments

Client’s need: The client wanted to build awareness and drive sales for David Walliams’ new book Demon Dentist, ensuring we built excitement around the release and delivered cut-through during the Christmas gifting season. Our solution: Radio is often the soundtrack to…

Tagged with: book Enhanced-Adverts online podcasts primary-school publishing tween

Little Creatures Family Festival at ZSL London Zoo

September 12, 2013 Matt — No Comments

Client’s need: ZSL London Zoo wanted to build awareness and drive ticket sales for their Little Creatures Family Festival for families with children aged 0-10, highlighting the multitude of different things families and can do and animals they can see…

Tagged with: brand Enhanced-Adverts event Events-Guide family online podcasts pre-school primary-school Show-Sponsorship sponsorship

Disney Junior

September 11, 2013 Matt — No Comments

Client’s need: Disney Junior were launching their Disney Junior Pirates and Princess Summer, centred on two of their popular shows Jake and the Neverland Pirates and Sofia the First. Disney Junior wanted to drive awareness of this campaign, getting children…

Tagged with: brand Competitions online pre-school primary-school sponsorship Spot-Advertising

Martinhal Beach Resort & Hotel

June 25, 2013 Matt — No Comments

Client’s need: Martinhal Beach Resort & Hotel is based on the Western Algarve in Portugal. They were keen to drive awareness with families in the UK and particularly promote two key areas: 1. Martinhal Family Surf Spirit Fornight, taking place…

Tagged with: Competitions Holidays online Parents pre-school primary-school Spot-Advertising tweens

Horrible Histories Magazine

June 20, 2013 Matt — No Comments

Client’s need: The client wanted a multi-platform campaign that would use its brand to build awareness and engagement for its new magazine. Our solution: To get across the humour and information at the centre of this magazine, we created a…

Tagged with: Competitions Enhanced-Adverts magazine online primary-school publishing tween

Disney’s Epic Mickey 2: The Power of Two Videogame

June 20, 2013 Matt — No Comments

Client’s need: The client wanted to build awareness of the new videogame ‘Disney’s Epic Mickey 2: The Power of Two’, promoting the gameplay, special effects and story’s core theme of friendship. They were also keen to ensure child were familiar…

Tagged with: Competitions Enhanced-Adverts online podcasts primary-school Show-Sponsorship Station-Takeover tween Videogame