Articles

Harper Collins: David Walliams Fiction

Mission: Our challenge was to promote David Walliam’s new picture books and fiction to our family audience across the UK. Campaign Objectives: Make the latest books unmissable to children and parents Use the comedic nature of the books to bring

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The Diary of Dennis the Menace

Client’s need: The client wanted to promote the special release for World Book Day, The Diary of Dennis the Menace: World Menace Day, and promote the entire catalogue of books. Our solution: Building on the excitement of World Book Day, we

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LEGO Friends

Client’s need: The client wanted to promote the new LEGO Friends Pop Star range, including five new sets to buy, and engage families with the new LEGO Friends character, Livi. Our solution: We ran a truly multi-platform campaign, including: Sponsorship

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The View from the Shard

Client’s need: Building on a successful October Half Term the client booked with us, they wanted to run a larger campaign that would build awareness of their Kids Go Free offer at The View from the Shard across the Christmas

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Christmas Activity with Universal Music

Client’s need: The client wished to build awareness and interest in the Frozen soundtrack, new Disney Box Sets and old Disney releases for the gifting period leading up to Christmas. Our solution: To maximise airtime and allow for multiple promotional messages,

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Little Creatures Family Festival at ZSL London Zoo

Client’s need: ZSL London Zoo wanted to build awareness and drive ticket sales for their Little Creatures Family Festival for families with children aged 0-10, highlighting the multitude of different things families and can do and animals they can see

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Alphablocks Magazine

Client’s need: Alphablocks is for children aged 3-5 and their parents, and uses phonics to help children learn to read and write in a fun way. They wanted to build awareness of the magazine and explain the use/benefits of phonics

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Disney’s Epic Mickey 2: The Power of Two Videogame

Client’s need: The client wanted to build awareness of the new videogame ‘Disney’s Epic Mickey 2: The Power of Two’, promoting the gameplay, special effects and story’s core theme of friendship. They were also keen to ensure child were familiar

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Stick Dog Book

Client’s need: Stick Dog was the first book in a new comedy series, following a group of dogs’ elaborate plans to try and steal some food from humans. The client wanted to drive awareness of the new book, ensure children

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Random House Christmas Partner

Client’s need: The client wanted to promote a large number of their books ahead of the busy Christmas gifting period. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and

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