Articles

British Gas: Generation Green 2014

January 29, 2015 Matt — No Comments

Client’s need: Based on successful campaigns in 2012 and 2013, British Gas again wanted Fun Kids to support their Generation Green campaign, driving awareness and engagement amongst parents and children. The campaign centred on giving families the chance to win a…

Guardians of the Galaxy

November 7, 2014 Matt — No Comments

Client’s need: The client wanted to drive awareness and engagement with the new film Guardians of the Galaxy. Our solution: Building on the plot for the film of the main characters being wanted criminals, we ran a 2-week ‘Treasure Hunt’ competition…

Tagged with: competition Competitions film online primary-school tween tweens

Swatch: Flik Flak

August 8, 2014 Matt — No Comments

Client’s need: Swatch wanted to drive awareness and interest in their children’s range available in-store and online, called Flik Flak. Our solution: Flik Flak became our official sponsor of the Fun Kids ‘top of the hour’ time checks across 6…

Tagged with: online pre-school primary-school retail sponsorship

The Co-Operative

August 8, 2014 Matt — No Comments

Client’s need: The Co-Operative wanted to position themselves as a strong family-friendly brand, and showcase the wide range of products and services they offer – from their food to their travel services. Our solution: Fun Kids has a unique ability…

Tagged with: csr education Enhanced-Advertorials family Feature-Sponsorship online primary-school retail tween

The Croods

May 14, 2014 Matt — No Comments

Client’s need: The client wanted to drive awareness and engagement with the home release of The Croods. As part of their wider marketing activity, they had a partnership with road safety charity, Brake, and were planning on a school tour…

Tagged with: event film online primary-school

Demon Dentist by David Walliams

January 6, 2014 Matt — No Comments

Client’s need: The client wanted to build awareness and drive sales for David Walliams’ new book Demon Dentist, ensuring we built excitement around the release and delivered cut-through during the Christmas gifting season. Our solution: Radio is often the soundtrack to…

Tagged with: book Enhanced-Adverts online podcasts primary-school publishing tween

Little Creatures Family Festival at ZSL London Zoo

September 12, 2013 Matt — No Comments

Client’s need: ZSL London Zoo wanted to build awareness and drive ticket sales for their Little Creatures Family Festival for families with children aged 0-10, highlighting the multitude of different things families and can do and animals they can see…

Tagged with: brand Enhanced-Adverts event Events-Guide family online podcasts pre-school primary-school Show-Sponsorship sponsorship

Disney Junior

September 11, 2013 Matt — No Comments

Client’s need: Disney Junior were launching their Disney Junior Pirates and Princess Summer, centred on two of their popular shows Jake and the Neverland Pirates and Sofia the First. Disney Junior wanted to drive awareness of this campaign, getting children…

Tagged with: brand Competitions online pre-school primary-school sponsorship Spot-Advertising

Martinhal Beach Resort & Hotel

June 25, 2013 Matt — No Comments

Client’s need: Martinhal Beach Resort & Hotel is based on the Western Algarve in Portugal. They were keen to drive awareness with families in the UK and particularly promote two key areas: 1. Martinhal Family Surf Spirit Fornight, taking place…

Tagged with: Competitions Holidays online Parents pre-school primary-school Spot-Advertising tweens

Horrible Histories Magazine

June 20, 2013 Matt — No Comments

Client’s need: The client wanted a multi-platform campaign that would use its brand to build awareness and engagement for its new magazine. Our solution: To get across the humour and information at the centre of this magazine, we created a…

Tagged with: Competitions Enhanced-Adverts magazine online primary-school publishing tween