Articles

Swatch: Flik Flak

August 8, 2014 Matt — No Comments

Client’s need: Swatch wanted to drive awareness and interest in their children’s range available in-store and online, called Flik Flak. Our solution: Flik Flak became our official sponsor of the Fun Kids ‘top of the hour’ time checks across 6…

The Co-Operative

August 8, 2014 Matt — No Comments

Client’s need: The Co-Operative wanted to position themselves as a strong family-friendly brand, and showcase the wide range of products and services they offer – from their food to their travel services. Our solution: Fun Kids has a unique ability…

Tagged with: csr education Enhanced-Advertorials family Feature-Sponsorship online primary-school retail tween

Muppets: Most Wanted Official Soundtrack

July 11, 2014 Matt — No Comments

Client’s need: The client wished to build awareness for the new Muppets soundtrack, Muppets: Most Wanted, and drive sales. Our solution: To promote the soundtrack in an exciting and engaging way for our listeners we launched a 2-week multi-platform competition to…

Tagged with: Competitions Enhanced-Adverts family music Spot-Advertising tween

The Croods

May 14, 2014 Matt — No Comments

Client’s need: The client wanted to drive awareness and engagement with the home release of The Croods. As part of their wider marketing activity, they had a partnership with road safety charity, Brake, and were planning on a school tour…

Tagged with: event film online primary-school

Robosapien

May 7, 2014 Matt — No Comments

Client’s need: The brief was to drive awareness and engagement with the brand new film Robosapien. Our solution: To bring the film to life on air and engage our audience with the principle character, Robosapien, we created a series of…

Tagged with: Competitions Enhanced-Advertorials family film online tween

Cloudy with a Chance of Meatballs 2

April 30, 2014 Matt — No Comments

Client’s need: The client wanted to drive awareness and engagement with the new film Cloudy with a Chance of Meatballs 2 – attracting both new and existing fans of the franchise. Our solution: Building on the plot for the film and…

Tagged with: Competitions DVD family film tweens video

The View from the Shard

February 18, 2014 Matt — No Comments

Client’s need: Building on a successful October Half Term the client booked with us, they wanted to run a larger campaign that would build awareness of their Kids Go Free offer at The View from the Shard across the Christmas…

Tagged with: attraction Enhanced-Adverts Events-Guide family online pre-school Show-Sponsorship tweens

Christmas Activity with Universal Music

February 11, 2014 Matt — No Comments

Client’s need: The client wished to build awareness and interest in the Frozen soundtrack, new Disney Box Sets and old Disney releases for the gifting period leading up to Christmas. Our solution: To maximise airtime and allow for multiple promotional messages,…

Tagged with: advertorials Competitions Enhanced-Advertorials Enhanced-Adverts music online Show-Sponsorship tween

CBeebies Land at Alton Towers

February 11, 2014 Matt — No Comments

Client’s need: The client wanted to drive initial awareness and excitement around the announcement of the new attraction, CBeebies Land, at Alton Towers, launching in May. Our solution: To highlight the range of attractions at CBeebies Land and build excitement,…

Tagged with: attraction Competitions Enhanced-Advertorials Enhanced-Adverts event pre-school

CBeebies Magazine Christmas Partnership

February 11, 2014 Matt — No Comments

Client’s need: The client wanted to drive awareness and engagement with their pre-school title, CBeebies Magazine. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and their parents, Fun Kids…

Tagged with: online podcasts pre-school publishing sponsorship video