Articles

The Croods

Client’s need: The client wanted to drive awareness and engagement with the home release of The Croods. As part of their wider marketing activity, they had a partnership with road safety charity, Brake, and were planning on a school tour

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Robosapien

Client’s need: The brief was to drive awareness and engagement with the brand new film Robosapien. Our solution: To bring the film to life on air and engage our audience with the principle character, Robosapien, we created a series of

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Cloudy with a Chance of Meatballs 2

Client’s need: The client wanted to drive awareness and engagement with the new film Cloudy with a Chance of Meatballs 2 – attracting both new and existing fans of the franchise. Our solution: Building on the plot for the film and

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The View from the Shard

Client’s need: Building on a successful October Half Term the client booked with us, they wanted to run a larger campaign that would build awareness of their Kids Go Free offer at The View from the Shard across the Christmas

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Christmas Activity with Universal Music

Client’s need: The client wished to build awareness and interest in the Frozen soundtrack, new Disney Box Sets and old Disney releases for the gifting period leading up to Christmas. Our solution: To maximise airtime and allow for multiple promotional messages,

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CBeebies Land at Alton Towers

Client’s need: The client wanted to drive initial awareness and excitement around the announcement of the new attraction, CBeebies Land, at Alton Towers, launching in May. Our solution: To highlight the range of attractions at CBeebies Land and build excitement,

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CBeebies Magazine Christmas Partnership

Client’s need: The client wanted to drive awareness and engagement with their pre-school title, CBeebies Magazine. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and their parents, Fun Kids

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Demon Dentist by David Walliams

Client’s need: The client wanted to build awareness and drive sales for David Walliams’ new book Demon Dentist, ensuring we built excitement around the release and delivered cut-through during the Christmas gifting season. Our solution: Radio is often the soundtrack to

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Little Creatures Family Festival at ZSL London Zoo

Client’s need: ZSL London Zoo wanted to build awareness and drive ticket sales for their Little Creatures Family Festival for families with children aged 0-10, highlighting the multitude of different things families and can do and animals they can see

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Disney Junior

Client’s need: Disney Junior were launching their Disney Junior Pirates and Princess Summer, centred on two of their popular shows Jake and the Neverland Pirates and Sofia the First. Disney Junior wanted to drive awareness of this campaign, getting children

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